Complex modular demands something the single-family playbook doesn’t account for: a quarterback.
Complex modular construction doesn’t fail because of a lack of talent. It fails when no one is calling the plays. As projects scale beyond single-family buildings into multi-storey, multi-unit developments, the assumptions that once carried modular forward start to break down. The factory alone isn’t enough. Someone has to see the whole field — from first concept to final install — and take responsibility for how every move connects. That’s where 720 Modular comes in. Founded by Troy Ferguson, the company has positioned itself not as another player in the modular ecosystem, but as the quarterback: embedded early, accountable throughout, and responsible for getting the entire team to the end zone.